Coca-Cola Australia has announced that it’s making a commitment to drastically increase its use of recycled plastic by the end of 2019. Continuing to consume more consciously, people are looking to brands to help them minimise the impact of their consumption by using sustainable materials.

A marine robot ‘shark’ that eats plastic waste is being trialled in Devon, aiming to catch litter before the tide carries it out to sea. As many people become aware of the threat of plastic waste, there's a growing expectation for brands to introduce innovative technologies to help tackle the problem.

As people realise the impact of waste packaging on the planet, they’re making small lifestyle changes through independent brand innovations. But with convenience still high on people’s priority list, how is reusable, recyclable shopping platform Loop taking the circular economy mainstream?

Media coverage of plastic waste has made the problem impossible to ignore, leading many Britons to seek ways of avoiding unnecessary packaging. With its 52% paperboard bottles, Just Water has emerged as a disruptive force in an industry under pressure to adopt sustainable practices.