Sporting triumphs and tragedies are remembered decades after they occur. But with the rise of social media, Gen Y are craving content outside of live games; they watch trick shot videos on YouTube and follow stars on Instagram. How is Whistle Sports tapping into these digital opportunities?

There are hundreds of millions of sports fans worldwide, but whether due to geographical distance or limited ticket availability, many won’t get to see their favourite team in a stadium setting. With Intel True View, however, people can immerse themselves in the action through VR live-streams.

Frustrated by pricey TV packages and limited coverage of their teams, a growing number of sports fans are ditching traditional broadcasters, tuning into illegal streams instead. Can legitimate online options help win back these viewers? Or have the likes of Sky and BT left it too late in the game?