Around 40% of Gen Y think “'til death do us part” is no longer relevant, and more are saying “I don't” to tying the knot. Fusing their love of tech with real-life romance, the Facebook generation is ‘beta-testing’ marriage. But what's driving them to put commitment on probation?

Weddings are a big business. In the US, couples spend half a year's income on their special day, while the UK industry is worth £10 billion a year. And for many women, it's all about the dress. But in response to couples tightening the purse strings, brands are appealing to brides on a budget.

The bridal gown – a symbol of purity and traditional heirloom, is being destroyed just moments after the vows. Couples seeking greater experiences are holding photoshoots with the brides sporting their dress covered in paint, swimming underwater or running through muddy fields.

British brides-to-be are turning to podcasts to support them through the stressful feat of planning their big day. Podcasts offer a rich and empathetic form of storytelling that allow people to gain validation and comfort from the shared stories and experiences of other brides.