Big Drop Brewing Co. is catering to Britons who want the taste of booze, but without the units. It’s bringing the craft movement to the low- and no-alcohol segment of the beer market, offering those who are cutting back a spectrum of flavours so they don’t have to settle for lemonade or cola.

Alcohol consumption may be declining Down Under, but more than two-thirds of Aussies still consider a drink with mates to be a great national tradition. Can low- and no-alcohol beers provide an adequate substitute for booze? And what constitutes a beer-drinking experience without the beer?

People are cutting down on drinking – but alcohol-free booze is still regarded the ‘sensible’ option. Heineken's ‘Now You Can’ campaign uses humour to reveal the unusual places you can enjoy an 0% alcohol beer, positioning Heineken 0.0 as something to enjoy, rather than mere abstinence.

As people wake up to the mental and physical health benefits of ditching alcohol for good – or even just temporarily over Dry January – they’re on the hunt for alternative drinks for nights out. Gone are the days when ordering a Coke or orange juice at the bar would suffice – today’s teetotallers are looking for beverages that have more to offer than a simple lack of alcohol.