A regular nine-to-five from Monday to Friday isn’t for everyone. In fact, 87% of British employees either work or want to work flexibly, freeing up time for their families or passion projects. Ginibee aims to help these individuals – and their employers – by splitting their job with another person.

Brazil is taking steps towards achieving gender equality, but while campaigns aimed at ending the mistreatment of women are common, few consider the ways that men can help. Promundo is changing that; it’s an initiative intended to increase Brazilian men’s involvement in childcare.

Oreo has launched a TV advert featuring rapper Whiz Khalifa and his son, who are reminding viewers to take joy in playfulness. By appearing in a spot with his son, Khalifa's partnership with Oreo feels authentic from a brand perspective, as well as a depiction of modern fatherhood.

In the digital age, parents have more information about their children than ever before – they can track their kid’s location remotely, monitor sleeping patterns, and even check whether the chores are done. Can all this tech allay common parental anxieties or will it fuel fresh concerns?