Femtech is booming and now the successful breaking of stigma and taboo is translating to IRL. App turned gynecology clinic, Tia, is encouraging collaboration between consultant and patient, while tapping into women’s increased desires for control and understanding of their gynecological health.

Peer reviews have empowered people to confidently order almost anything online – but would you get a new deodorant without smelling it or buy lipstick without testing the shade first-hand? Canvas8 spoke to 20 Americans to understand how they prefer to shop for beauty and grooming products.

Between the taboos surrounding anxiety and depression and the sheer number of self-help resources available, tackling mental health can be overwhelming and confusing. Swirl is offering people simple, actionable advice with an aesthetically pleasing and accessible print publication.

Partnering with APhA and the National Council of Behavioral Health, Walgreens is training pharmacists to help people suffering from mental health issues. As Americans face a mental health crisis, they’re seeking convenient, alternative care from retail spaces.