Luxury chocolatier Godiva has teamed up with General Mills to launch a range of in-home baking mixes that enables people to make premium desserts. The move taps into people's growing desire to create high-quality dishes at home with minimum fuss.
Tasty One Top: connected cooking for Gen Y foodies
case study·
25 Aug 2017
Although two-thirds of American Gen Yers say that food and cooking represent a big part of who they are, not everyone has the time or ability to whip up a fancy meal. The Tasty One Top – a smart cooktop from BuzzFeed – is hoping to make it easy for foodies to improve their culinary skills.
The publication of Indian Instant Pot Cookbook sparked huge interest from America’s Indian community and acquired its creator, Urvashi Pitre, a cult following in the process. Why is the cookbook – which turns time-intensive dishes into quick electric pressure cooker recipes – such a game-changer?
HelloFresh meal kits are being sold in Sainsbury's
signal·
5 Apr 2017
Brits love a home cooked meal, but they're also more time starved than ever. Recently, meal kits – usually sold online – have provided an easy compromise. Now, Hello Fresh is launching its products in-store to reach people who are trying to figure out what to cook for dinner.
Australian supermarket giant Coles is adding 75 new products to its selection of ready-to-eat meals in an effort to boost its approach to convenience. Amid growing time pressure and desires to eat healthier, people want meal options that are both nutritious and easily accessible.