Whether they’re after free range eggs or fair trade fashion, 65% of Brits want brands to do good. But putting these beliefs into practice is no small feat; just 11% exclusively buy from ethical brands. Canvas8 sat down with 20 British men and women to find out what being ethical means to them.

From Yelp ratings to Google reviews, it’s easy to see if a company’s conduct matches up to its image. And while brand reputation has always been important, the digital age is quantifying it for the first time. How can brands ensure that their ratings are working for them in the best possible way?

The European car market has posted strong growth figures for 31 consecutive months now. But the same cannot be said for Volkswagen. Though the manufacturer still remains in the top spot by unit sales, customers have been turning away in the wake of the emissions scandal.

VW is trying to clean up its act and emissions in one fell swoop by investing up to £7.6 billion in a battery factory and repositioning the brand as a leading manufacturer of electric cars. But can the scandal-hit company pull it off? Are there really a million EV customers out there ready to be sold to?