Brooklinen has launched a 2,000-square-foot pop-up shop in New York City's SoHo shopping district, bringing its digital brand to a brick-and-mortar site for the first time. Pop-up shops help e-commerce companies promote their brands, foster loyalty, increase sales and provide a physical experience for shoppers.

With the UK’s furniture industry heavily fragmented, online retailer Loaf is looking to take a larger slice of the market by opening its first physical store – The Loaf Shack. The outlet aims to make buying furniture relaxing and hassle-free, but can it replicate the simplicity of shopping online?

Amazon has launched a pilot project dubbed 'Clicks and Mortar', which allows online-only stores to sell at physical pop-ups for the first time. As people's shopping habits routinely cross between online and offline realms, businesses are adapting their offerings in response.

Contrary to the common narrative that assumes young shoppers are migrating online and driving the so-called ‘Retail Apocolyspe,' research suggests Gen Zers actually prefer the experience of shopping in brick-and mortar stores over browsing on e-commerce platforms.