Superdry’s co-founder has publicly donated to a campaign for a second Brexit referendum. In a world of polarising opinions and value-signalling through consumption habits, brands too have to plant their flag and show what they stand for, or risk getting overlooked for ones that do.

A study has found that corporate social responsibility efforts by brands are more important to Britons than to people in most other markets. As people define and signal their identity through their purchase decisions, they look for brands that align with their values.

Trans and non-binary people are not solely defined by their gender identity, yet media outlets rarely depict these individuals in everyday situations. Through the Gender Spectrum Collection, Broadly is using stock images to reflect these diverse communities and break harmful stereotypes.

A survey administered by Tinder has found that 1-in-5 LGBTQ+ people come out on the internet before approaching the topic in real life. Although social media can sometimes be hostile and toxic, it can also offer a platform for individuals to connect with a supportive community.