Making good on their pledge to put more women in ads, The North Face’s 'Move Mountains' campaign features diverse and complex stories of female athletes. The ad responds to consumer expectations for more nuanced representations of women and girls in active lifestyles.

Plastic is getting a lot of airtime right now: suddenly, what was once an invisible problem is at the front of people’s minds. Consumers are primed for change, so how can brands take the first by creating alternatives, educating customers and helping them form new habits?

Plastic has gained a toxic reputation amid news of everyday polymers killing sea life. As a result, major brands are making efforts to minimise their impact on the planet, including sportswear manufacturer Adidas, which partnered with Parley to create apparel and trainers made from plastic waste.

Adidas has released a performance running shoe designed for a circular life – once worn out, the shoe is returned to Adidas where the materials will be used for new shoes. This move caters to people who are upping their sustainability efforts and want proactive ways to help brands do the same.