The UK has become the first nation to declare a ‘climate emergency’, but will raising an alarmist tone inspire action? Canvas8 spoke to Dr. Ezra Markowitz, a professor at the University of Massachusetts Amherst, to learn how different types of eco messaging influence people’s behaviours.

The push to cut down on plastic has led to many to replace plastic straws with more sustainable options. But many find the paper straws taking their place unpleasant to use, so are investing in reusable metal straws – enabling them to go green without compromising their experience.

With 40% of Gen Y Britons unable to afford a home, they are turning to caravans, containers and tiny houses as cheaper, more sustainable alternatives. People are looking towards smaller housing options and seeking brands and business to cater to this new wave of contained living.

Financial difficulties have led many Gen Yers to forgo home-ownership, marriage, and kids for the time being – but that doesn’t mean they’re without a rich family life. Instead of following traditional life paths, they’re embracing plants, pets, and friends to feel a sense of domestic fulfillment.