Research has found that while Canadians want to reduce their plastic waste, they don’t want to pay extra for more eco-friendly packaging. While environmental awareness is important, relevant financial incentives may be required to change buying behaviours across the country.

With roughly 60% of purchasing decisions made in-store, packaging plays a key role in the consumer journey. But as the options on shelves expands, how are brands adapting their packaging to stand out? And how can the design of a box, jar or wrapper enhance the experience of an item?

As people realise the impact of waste packaging on the planet, they’re making small lifestyle changes through independent brand innovations. But with convenience still high on people’s priority list, how is reusable, recyclable shopping platform Loop taking the circular economy mainstream?

Media coverage of plastic waste has made the problem impossible to ignore, leading many Britons to seek ways of avoiding unnecessary packaging. With its 52% paperboard bottles, Just Water has emerged as a disruptive force in an industry under pressure to adopt sustainable practices.