The Nestlings app helps consumers save small amounts of money via a game-like interface. Britons struggle to keep up with their finances and younger generations are searching for easy ways of handling them better – and gamification offers an opportunity to actively engage them.

While 55% of Britons believe their mental health and wellbeing are impacted by financial worries, many will avoid seeking advice from banks for fear of judgement. Plum gets around this with its Facebook Messenger-based bot that helps users save up, track their spending, and start investing.

Research has revealed that people in the UK are not saving enough for retirement, partly because they do not understand the language used in pension schemes. To solve the issue, brands are exploring ways to provide comprehensible digital solutions that demystify and facilitate saving.

For many people, thinking about a pension is boring, daunting or too far away to even consider. Yet with research suggesting that saving early on is the best way to ensure a comfortable retirement, how can pension providers and the government encourage people to set aside some money for later life?