With the high price of cable TV leading many Americans to cut the cord, the NFL Game Pass is appealing to viewers with 40-minute edits of the best games on any device for a $99 annual fee. Beyond providing access to cheap, on-demand content, how is it meeting the expectations of modern sports fans?

With 700 million daily video views, candid footage, and irreverent humor, House of Highlights’ Instagram is a viral success – and the DIY channel is revamping the way people consume sports. But just how did 25-year-old college student Omar Raja oust long-form mainstream TV competition?

Frustrated by pricey TV packages and limited coverage of their teams, a growing number of sports fans are ditching traditional broadcasters, tuning into illegal streams instead. Can legitimate online options help win back these viewers? Or have the likes of Sky and BT left it too late in the game?

Television is in the midst of a seismic shift as people break away from watching shows via traditional channels and embrace cross-platform conversations, niche programming, and appointment-first TV. Where, and how, can brands and producers most effectively speak to modern audiences?