Smoking rates may be falling among Gen Y and Gen Z, but 2,100 young Americans still take up smoking per day in the US. Netflix has come under attack for the prominent portrayal of smoking in its popular shows, which some argue glamourises the cancer-causing habit.

A study found that almost half of hip hop music videos feature smoking, vaping and marijuana use, with branded product appearances on the rise. Because of how influential the genre’s musicians are, experts suggest that they may be inspiring young fans to take up the habit.

Vaping has coming a long way since the e-cigarette was invented in 2003; the global market for related products was worth $6 billion in 2015 and is set to reach $50 billion by 2025. But who are the people driving this growth and how have they built a community around an anti-smoking aid?

Netflix has threatened to reconsider its investment in the state of Georgia due to its legal attempt to restrict abortion rights. As people want brands to share their values, boycotts over polarizing issues have become a way to take a meaningful stand and win over new audiences.