As Britain gears up to roll out 5G in the coming years, the technology promises to transform life for people nationwide, especially those in rural regions. While urban centres tend to have much better connectivity, it is hoped that this mobile upgrade will reinvigorate more remote areas.

The introduction of 5G connectivity promises to transform video streaming and AR integration on the go – but do Americans think about download speeds when picking a network? Canvas8 spoke to 20 people from across the US to learn what they prioritize when buying a cell phone plan.

Britain’s urbanites may wish they could disconnect more often, but rural residents have the opposite problem. Over half of rural businesses have unreliable mobile internet connections, with nine out of ten experiencing ‘not-spots’ or a lack of network options.

The buzz word at the 2017 Mobile World Congress was 5G – an upgrade on the currently widely used 4G. But while faster is often equated to better in the tech world – especially to ever-impatient consumers – 5G won’t be available for at least another two years.