In a bid to meet people's need to consume ethically, local authorities in Los Angeles have banned the sale and manufacturer of fur. And while people expect brands to fall in line with their values, they're also expecting it from local government, too, and this is translating into direct pressure.

Eco-conscious consumers may say they’ll only buy sustainable food and fashion, but their actions don’t always match their words. Canvas8 spoke to Rebecca Walker Reczek, associate professor of marketing at the Fisher College of Business, to find out why we’re wilfully ignorant of ethical issues.

Prada has announced that it will no longer be producing fur, joining the prominent list of luxury brands that have gone fur-free. Consumers have long been demanding ethical products and are pushing luxury fashion brands to adopt a more ethical and sustainable ethos.

As ecological crises become impossible to ignore, conscientious shoppers are seeking ways to limit their impact on the planet. Sneaker brand Allbirds is meeting demands for eco-friendly fashion by using sustainable components – but that’s not the sole reason it's developed a cult following.