According to the American Society of Plastic Surgeons (ASPS), more men are resorting to plastic surgery to retain their youthful appearance. The rise comes as cosmetic procedures gain wider acceptability, coupled with the reduced stigma surrounding men taking better care of themselves.

As ecological crises become impossible to ignore, conscientious shoppers are seeking ways to limit their impact on the planet. Sneaker brand Allbirds is meeting demands for eco-friendly fashion by using sustainable components – but that’s not the sole reason it's developed a cult following.

Social media platforms hold phenomenal power within beauty, but their impact goes far beyond simple make-up and skincare. From non-invasive ‘tweakments’ to intensive plastic surgery, digital influencers are promoting more permanent aesthetic changes to achieve an Insta-ready appearance.

As people project more of their day-to-day lives on social media, and some employers continue to base employment on appearance, the need to look good remains in China. With people wanting to present their vest selves online, young people in China are increasingly going under the knife.