The beauty sector has evolved from an aspirational pursuit of perfection, to celebrating uniqueness and encompassing health and wellness. But as Gen Zers expect the products they buy to align with their values, beauty brands are having to go deeper below the surface to engage them.

Shiseido’s skincare subscription service offers busy Japanese women highly personalised skincare routines through a dedicated app that analyses their skin conditions. As people expect more personalisation from their beauty routines, brands are turning to tech to meet these changing needs.

Boasting the ability to save brands time and money, chatbots are being harnessed across industries to answer everyday consumer queries. But do people really want to talk to algorithms? Canvas8 spoke to 15 Americans to learn about their experiences with bots and when they would prefer to use them.

Who would have imagined in 1917, after launching its first issue, that fashion powerhouse Vogue would be communicating with readers via robots. As publishing houses re-think their plans, the British version of the magazine is now responding with a Messenger bot in a bid to stay relevant.