Quorn Foods is experiencing a record period of sales growth, fuelled largely by a surge in popularity for vegan and ‘flexitarian’ diets. This comes as Gen Yers in particular are attempting to moderate their meat consumption, as a sense of duty for environmental issues grows among the cohort.

Growing interest in plant-based diets helped the market for ‘imitation meat’ grow by 23% between 2017 and 2018, yet there’s still confusion over what’s in these products. With the majority of Americans finding product labels confusing, how are brands making alternative meats easier to digest?

Waitrose’s 2018-19 food and drink report found that more people are conscious of what they eat, both for personal wellbeing and environmental consequences. One in eight Britons are now vegan or vegetarian, while 21% consider themselves ‘flexitarian,’ or mostly vegetarian.

Attracted by the supposed benefits of weight loss, mental clarity, and increased performance, intermittent fasting is booming in the biohacking community. But what does this eating behaviour say about people’s relationship with food? And how are consumer attitudes to diets changing?