Package delivery might sound like a mundane, functional service, but with a new series of short films, FedEx is highlighting the emotion that comes with using its service. In doing so, FedEx is positioning itself as a company that delivers not just packages, but memories, opportunities and joy.

Waitrose has answered people’s calls for plastic- and packaging-free shopping aisles. Its new scheme, which just launched in Oxford, nixes plastic and encourages people to bring their own containers, tapping into shoppers' desire to consume more consciously.

People may be increasingly aware of how single-use plastics harm the environment, but acting on this knowledge is difficult. New York’s Package Free Shop offers an easy way to join the zero-waste movement by selling a range of sustainable products and educating people how to use them.

As people realise the impact of waste packaging on the planet, they’re making small lifestyle changes through independent brand innovations. But with convenience still high on people’s priority list, how is reusable, recyclable shopping platform Loop taking the circular economy mainstream?