Rather than creating a campaign around the wide-ranging utility of its voice assistant, Samsung launched Bixby in India with an emotional ad about the relationship between a mother and daughter. How can demonstrating the soft side of AI boost adoption in a market that’s still developing digitally?

Smart speakers are fast-becoming a part of everyday life, but while adults may appreciate the convenience they offer, there are concerns about how kids use these AI assistants. Aiming to ease such worries, Amazon’s Echo Dot Kids Edition is a child-friendly version of its Alexa-powered device.

Vice Media’s creative agency Virtue has created ‘Q’, the first genderless voice designed to combat gender bias in artificial intelligence voice products. As people welcome AI in all aspects of their lives, they expect their devices to be inclusive and ethical in every way.

Google’s voice assistant ad shows children calling for help from their moms, celebrating them as the original 'voice-activated' assistants. While parents appreciate help from digital devices in raising their kids, they’re also wary of the negative effects this technology might have.