While people with disabilities have long been overlooked, brands are waking up to the fact that there are 93 million disabled children globally. Inclusive design by mainstream brands provides an opportunity for companies to fuel social change through the promotion of quality of life and equality.

The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to tease out the behaviours underpinning this year’s Grand Prix winners.

Canon and Dentsu’s ‘Colorblind’ initiative helps parents and teachers detect symptoms of the condition in children. Increasingly progressive technology brands can develop alternative ways of diagnosis, offering support and solutions that make people’s lives easier.

In Brazil, the World Health Organisation is predicting that the number of people with hearing impairments will continue to increase. In reaction, Samsung is creating an app for deaf people that aims to make the theatre experience more enjoyable by adding real-time subtitles.