Germany may be renowned for its high-quality cars, but not everyone in the nation wants to own a petrol-powered vehicle. Catering to these individuals, Emmy has introduced red and green e-scooters to the streets of Berlin, giving people an eco-friendly way to get around the city.

The majority of Germans are supportive of direct climate action and would pay to help combat global warming. As attitudes shift to focus on ecological and environmental protection, brands can adjust their offerings so that they support climate action in a real and tangible way.

People increasingly expect the way they travel to be convenient and smart, as the success of businesses like Uber illustrates. Now, car parts supplier Bosch has launched an electric scooter sharing service in Berlin, pushing into the on-demand transport space with an eco-friendly offering.

The cream of Germany’s creative scenes are leaving the capital behind for a simpler way of life in Brandenburg. But they don't want to forego city comforts – which offers interesting prospects for commercialisation strategies in the fields of wellness, gastronomy, retail and architecture.