From Amazon Echo to Google Home, voice assistants have become a core part of consumer culture, but research shows people are primarily using them to buy low-cost items. This presents an opportunity for brands to optimize their voice-powered offerings towards this type of product.

Google’s voice assistant ad shows children calling for help from their moms, celebrating them as the original 'voice-activated' assistants. While parents appreciate help from digital devices in raising their kids, they’re also wary of the negative effects this technology might have.

Smart speakers are fast-becoming a part of everyday life, but while adults may appreciate the convenience they offer, there are concerns about how kids use these AI assistants. Aiming to ease such worries, Amazon’s Echo Dot Kids Edition is a child-friendly version of its Alexa-powered device.

In the digital age, parents have more information about their children than ever before – they can track their kid’s location remotely, monitor sleeping patterns, and even check whether the chores are done. Can all this tech allay common parental anxieties or will it fuel fresh concerns?