Second-hand bargain-hunting is thriving as Americans browse thrift stores and resale sites for sustainable fashion and rare finds. But are they willing to splash out on pre-loved luxury? Canvas8 spoke to 20 people nationwide to understand why they would or wouldn’t buy high-end hand-me-downs.

Preloved luxury handbags are being traded in exchange for credit on FarFetch’s new platform, Second Life. With attitudes to luxury goods shifting towards sustainability, there are opportunities to challenge the luxury mentality of newness, while also addressing the issue of high return rates.

How can a luxury brand capitalize on the growing demand for second-hand fashion? By joining up with a company already comfortable with the ins and out of resale. Through its collaboration with Grailed, Ralph Lauren is directly engaging streetwear aficionados with a range of rare vintage garments.

France is proposing a law to ban the burning of unsold stock, a common practice in high-end fashion. Faced with people’s desires for environmental sustainability, the luxury fashion industry is having to reinvent itself and find ways to approach production in an environmentally friendly way.