Gardening company Miracle-Gro have launched a line of customised plant-care tech for the #PlantParenthood trend. Largely driven by instability in Gen Y lives, the concept is leading to a rise in apartment-based plant care and new demands on the gardening industry.

Panini is seeking to broaden the appeal of the Tour de France by releasing a dedicated sticker album for the event's 106th edition. The collectables tap in childhood nostalgia while offering a younger generation of cycling fans a new way to engage with the sport.

Plastic is getting a lot of airtime right now: suddenly, what was once an invisible problem is at the front of people’s minds. Consumers are primed for change, so how can brands take the first by creating alternatives, educating customers and helping them form new habits?

Gen Y is embracing gardening, with growing plants and herbs indoors becoming a popular pastime for urban dwellers. Whether to boost wellbeing, bring a sense of calm to urban spaces or simply for its ease of maintenance, gardening is brushing off the soil of its previously stuffy image.