The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to tease out the behaviours underpinning this year’s Grand Prix winners.

Gen Yers spend an average of 10 hours a week on dating apps and thanks to the nature of their design - gamified swiping and time-limited matches - people are becoming addicted. In a bid to spark more successful relationships, Hinge’s redesign encourages people to eventually delete the app.

Mystic Messenger is a game in which players take control of a female avatar and are presented with six potential suitors, powered by artificial intelligence. With more than a million people engaged around the world, it provides a glimpse into the true potential of online dating.

Female-led dating app Bumble has now integrated video and voice calling into the app so that users no longer need to exchange contact information to get to know each other better. This feature protects users from “catfishing”, and offers them a better idea of who they might be meeting.