According to researchers from the University of California, indulging in ultra-processed, high-calorie foods with friends can be a positive bonding experience for all those involved. In this light, brands that feed off people's guilty pleasures could overcome health worries by making snacking more social.

From Mac n’ Cheetos to Nacho Fries, snack mash-ups are a source of deliciously guilty pleasure. PepsiCo's celebrity-studded Super Bowl ad uses a rap battle to highlight how Mountain Dew Ice and Doritos Blaze complement each other to form a delectable product pairing.

While 91% of Americans snack every day, a growing number are turning away from the biscuit tin in search of healthier treats. The Giving Tree hopes to satisfy this craving with freeze-dried bags of vegetable and fruit crisps. But just how enjoyable is munching on dehydrated broccoli florets?

Growing interest in plant-based diets helped the market for ‘imitation meat’ grow by 23% between 2017 and 2018, yet there’s still confusion over what’s in these products. With the majority of Americans finding product labels confusing, how are brands making alternative meats easier to digest?