'No pain, no gain' has been the dominant mentality in fitness for decades, but some are realising pushing their bodies into the red isn't always the best way to reach optimum health. That's why the 'conscious movement' philosophy is taking root, as it helps people to be more mindful about their fitness.

As the legalization movement has destigmatized marijuana use across the US, weed-centric start-ups, lifestyle brands, and media companies have flourished. And while cannabis culture is nothing new, the modern iteration of it, which incorporates health and a high-end aesthetic, certainly is.

Why are social interactions so important for personal wellbeing? What are Gen Yers doing to safeguard their fertility as they get older? How has the ‘clean eating’ movement influenced the supplements sector? And what does the future hold for marijuana-based medicinal treatments?

Between work, social, and home commitments, many Gen Yers lack spare moments for themselves. So, they’re searching for outfits that look good and function well in a variety of settings. Outdoor Voices is catering to this demand with a flattering and interchangeable line of stylish activewear.