Previously confined to the privacy of one’s home, ‘innerwear’ is steadily emerging into the outer world, fuelled in part by celebrities and online influencers who style their pyjamas with high heels and luxury accessories. What else has caused loungewear to become acceptable attire in public?

Between work, social, and home commitments, many Gen Yers lack spare moments for themselves. So, they’re searching for outfits that look good and function well in a variety of settings. Outdoor Voices is catering to this demand with a flattering and interchangeable line of stylish activewear.

With hormonal changes and lifestyle choices causing women’s breasts to change over time, finding a bra that’s accurately sized and consistently comfortable is a challenge. House of Anesi aims to revolutionize the lingerie sector with form-fitting bras that mold to fit wearers’ bodies.

Between underwired push-up bras and thongs, comfort was once a lowly consideration when it came to women’s underwear. But there has been a change in priorities since the 2000s, with Sloggi offering bras and pants that aim to make wearers feel at ease whether they’re at work or the gym.