Mushrooms, jackfruit, and peas don’t usually feature on the meat counter, but in June 2019 Sainsbury's opened a temporary veggie butcher to celebrate World Meat-Free Week. With the demand for plant-based alternatives steadily increasing, the venture aims to remove the uncertainty that many people feel about plant proteins.

Burger King is introducing a plant-based version of its famous Whopper. The burger, which 'bleeds' and supposedly tastes just like beef, is not just intended to appeal to vegans, but to all fast food enthusiasts, helping to make plant-based diets more accessible and mainstream.

Young generations are turning to food to both speak out about political, social and spiritual beliefs, as well as a means to connect different cultures and serve as a healing medium. How can brands tap into this ethos and show that they actually care rather about supporting a cause?

The perceived ‘grossness’ of entomophagy has long prevented insects from becoming a regular part of diets around the world. But between a desire to broaden culinary horizons and concerns about the ethics and sustainability of eating meat, is the time right for bug-based cuisine to take off?