In the wake of high-profile data breaches and leaks, concern about our data is at an all-time high. digi.me is a company that wants to centralise user data to their device, with explicit permissions being accepted or rejected for any service that asks to gain access to it.

From May 2018, the General Data Protection Regulation will mean that if companies want to retain info from people in the UK and EU on their databases, they’ll need to persuade them to opt in. So, how can brands convince those who are protective of their privacy to tick the ‘sign me up’ box?

Facebook is launching UK-wide 'privacy cafes', combining cappuccinos with advice to demonstrate a vested interest in protecting users' privacy. Amid growing distrust among social media users, adding a human touch to what's often seen as a faceless corporation is a tactic that can help win people back.

With every Google search, Amazon purchase and Facebook like, you generate a digital profile of your habits and interests for advertisers to target. It may seem invasive, but selling personal data is necessary to maintain free online services – so how can brands de-stigmatise the use of this info?