To support a greying population at home, American start-ups are trialling high-tech ageing solutions among digitally-savvy older people in Japan. These tools for work and home may help the growing number of seniors globally age in place and remain independent for longer.

The gig economy has enabled people to get almost everything they could want on-demand, but for those who are less tech-savvy, analog methods of service still prevail. Papa connects students with seniors, who can do everything from taking on odd-jobs to providing much-needed companionship.

Instagram has long been the domain of the young and glamorous, but a small group of older women is stepping up to claim a slice of the pie. These Boomers are using social media to subvert social norms around ageing, remaining as outspoken in later life as they were in their youth.

China’s elderly population make up the most frequent users of domestic social media giant WeChat. Given this ageing user base and the demographic's greater spending power, there's an opportunity for brands to reposition themselves on the platform to cater to an often neglected audience.