Whether it’s buying a reusable coffee cup, ditching single-use water bottles, or simply recycling, there are countless ways for people to reduce their plastic waste and help to preserve the planet. Canvas8 spoke to eight Americans to find out whether they’re taking such actions and why.

Grupo Modelo is testing new stackable cans for Corona in a bid to eliminate the need for plastic rings on six-packs. With consumers demanding that brands reduce their use of plastic, innovation becomes key to provide practical, environmentally-friendly solutions.

Plastic is getting a lot of airtime right now: suddenly, what was once an invisible problem is at the front of people’s minds. Consumers are primed for change, so how can brands take the first by creating alternatives, educating customers and helping them form new habits?

As more plastic, paper and cardboard ends up in our rivers, oceans and landfill, people are looking at ways that they can cut back on packaging. How can shoppers achieve this and what is the grocery industry doing about it?