After years of being mostly associated with women, American men are warming up to yoga. The ancient practice has become a regular feature among college sports teams, while sportswear labels report surging interest in men’s yogawear. What’s driving this interest and how are brands responding?

While it’s no secret that Chinese men are generally more open to beauty than those in the West, perfume is one category that has been relatively ignored. But research shows that male beauty aficionados are increasingly interested in scents, giving brands room to offer products that hit the right note.

From cutting their hair short and wearing glasses on TV to smashing their cosmetics, many South Korean women are rebelling against strict beauty standards. Online movement #escapethecorset is battling against the country’s traditional cultural ideals and highlighting other feminist issues.

Shaving brand BIC has launched Made For You, a range of products that’s designed to be entirely gender-neutral. As traditional gender boundaries continue to dissolve, brands may win support by adjusting their offerings in a way that reflects modern expectations for inclusivity.