Once known for beauty tips and celebrity interviews,Teen Voguerelaunched in 2015 with a trio of young editors at the helm and a renewed focus on socially-conscious content. How did the ‘cool girl’s guide to fashion’ become an all-round mentor for America’s switched-on Gen Zers?

Social media algorithms provide a welcome filter against online noise, but the fact that 69% of Americans were surprised by Donald Trump’s election reveals a major downside. EscapeYourBubble aims to break down echo chambers, confronting people with opposing political views.

Despite being politically and socially engaged, young Aussies are wildly under-represented in news stories regarding issues that affect them, such as the environment, politics, and the economy. This leaves an opportunity for media companies to ensure age diversity when presenting the news.

Gen Zers are a tricky yet intriguing generation to grasp – they’re offline-shopping, eco-conscious, genre-defying, values-defending mavericks. As they grow into adolescence and adulthood, what do Gen Zers actually think is cool and how can brands appeal to this cohort’s unique mindset?