With an interest in animals and the number of luxury consumers growing, an industry dedicated to pet pampering is taking off in China. From gourmet meals to luxury diamante collars, Chinese pet owners are splashing out on their four-legged friends.
Chinese authorities will be clamping down on "extravagant and wasteful" wedding celebrations, as they believe they're at odds with traditional Chinese values. But with China's youth using their weddings as status symbols, tradition could give way to a growing wave of individualism.
Long used as a subtle (or sometimes overt) marker of one’s wealth, high-end watches remain popular status symbols among China’s young and newly wealthy. How are luxury brands appealing to a new generation of luxury buyers? And what exactly do they appreciate in a timepiece?
Traditionally worn by the men of the household, more and more women in China are snapping up suits to fill their wardrobes. What does this shift in fashion preferences reveal of their position in society, and how can luxury houses and e-commerce sites cater to their increasingly lavish tastes?
How social media is affecting Chinese attitudes to wealth
report·
2 Jan 2019
In 2018, the internet in China was awash with images of people falling over with an array of luxury items around them in an explicit show of their wealth. Seen against the backdrop of the nation’s ongoing anti-corruption campaign, what can this social media trend tell us about attitudes to wealth?