Processed cheese may have been a mainstay of US kitchens since the post-war period, but figures show the industry is in steady decline. Pushing this drive to the bottom is Gen Y, who instead prefer aristinal or speciality cheeses as they mark not just a sign of quality, but of nutrition, too.

Over $160 billion worth of fresh produce is wasted annually in the US. Misfits Market sells aesthetically challenged fruit and veggies through direct-to-door subscription boxes. The brand gives customers access to fresh, cheap produce, encouraging conscious consumption and cutting out the middleman.

Online grocery shopping is growing in the US, as brands better cater to consumer needs. Despite growth and accessible options, online still accounts for a small fraction of how people are doing their grocery shopping. Brands can innovate to better meet shopper needs in this space.

Growing interest in plant-based diets helped the market for ‘imitation meat’ grow by 23% between 2017 and 2018, yet there’s still confusion over what’s in these products. With the majority of Americans finding product labels confusing, how are brands making alternative meats easier to digest?