Multipacks of no-wrap Soleros are now available in the UK as Unilever moves to reduce single-use plastics. As consumers in the UK become more mindful of the eco-friendly credentials of brands, businesses are creating innovative packaging solutions that meet demand.

Research has found that while Canadians want to reduce their plastic waste, they don’t want to pay extra for more eco-friendly packaging. While environmental awareness is important, relevant financial incentives may be required to change buying behaviours across the country.

With ever-greater access to information, people are researching the impact of their consumption behaviours, spending time investigating and considering the ethics and values of the things they’re buying. As they cast a more critical lens on their habits and traditions, many once-instinctive decisions are being rejected in favour of options that maximise benefits.

People are keen to recycle, but often don’t because they find it burdensome or inconvenient. As eco action becomes more important to people the world over, how can brands better motivate them to recycle their waste? Canvas8 spoke to Karen Winterich, professor of marketing at PennState, to find out.