Adidas has released a performance running shoe designed for a circular life – once worn out, the shoe is returned to Adidas where the materials will be used for new shoes. This move caters to people who are upping their sustainability efforts and want proactive ways to help brands do the same.

Brazil-based Insecta fuses ethics and aesthetics to produce upcycled vegan shoes. Hoping to expand its sustainability initiatives to Europe and America, the brand is tapping into a consumer demand for greater environmental responsibility from businesses.

As ecological crises become impossible to ignore, conscientious shoppers are seeking ways to limit their impact on the planet. Sneaker brand Allbirds is meeting demands for eco-friendly fashion by using sustainable components – but that’s not the sole reason it's developed a cult following.

The joy of popping tags from box-fresh products is diminishing slightly as people show a greater appreciation for second-hand treasures. Increasingly conscious of the ethical and environmental impact of their purchases, many shoppers are embracing pre-loved goods and rental services to experience high-quality trappings in a more sustainable manner.