While people with disabilities have long been overlooked, brands are waking up to the fact that there are 93 million disabled children globally. Inclusive design by mainstream brands provides an opportunity for companies to fuel social change through the promotion of quality of life and equality.

Mattel is launching a collection of Barbies modelled after inspiring women, from Frida Kahlo to Amelia Earhart. As parents come to more carefully scrutinise their children’s role models, Mattel’s Barbies emphasise women’s achievements, rather than their bodies.

Mercedes has linked up with toy maker Mattel in a new campaign centred on the premise that girls can be anything. The move comes as brands are looking to curb depictions of traditional gender stereotypes in their messaging.

Toca Boca isn’t your typical children’s app maker. Instead of teaching phonics or how to count, its open-ended games invite kids to use their imaginations and roleplay in a variety of settings. How is it challenging the goal-oriented approach to learning that parents and educators are used to?