In collaboration with global esports organization Gen.G, Bumble is sponsoring an all-femaleFortniteteam with the aim of elevating professional female players. Although almost half of all gamers are women, they continue to be underserved, giving brands an opportunity to provide support.

Predominantly found on TikTok, e-girls are redefining what it means to be a female gamer, tackling the prejudice this community faces with weird, self-aware, and ironic humor. How exactly did this subculture arise, and what can these girls teach brands about Gen Z’s favorite new social platform?

Hotstar’s strategy of focusing on sports, recycling Star TV’s offerings, creating original programming, and providing content in multiple languages is helping it acquire viewership beyond just the major Indian cities. How can streaming services appeal to viewers in an age of multiple subscriptions?

Fantasy sports in India has seen huge growth in the run up to 2017, with the overall userbase growing ten-fold. The sense of belonging that fantasy sports can create, as well as growing internet penetration across the country, is helping place many Indian sports fans into the virtual hotseat.