Guinness has celebrated Japan’s first national female rugby team in an ad campaign launched ahead of the Rugby World Cup. As interest in women's sports increases, live game coverage and stories about female athletes have a growing appeal for global audiences.

L’Oreal Paris and McCann Germany’s ‘This is for men’ social media campaign aims to spark conversation on the role of women in leadership roles. Although exceeded by men in numbers, German female leaders outperform males, but many struggle to get sufficient support to help them progress.

Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.

Catering to middle-aged and older women, Better Not Younger’s approach to haircare has cemented them as the leaders in “gray” beauty. Historically overlooked, brands are stepping up to offer female Gen Xers, Boomers, and Seniors what they want: representation and products that work.