British carmaker Jaguar has teamed up with Attitude magazine on a mini-series called Jag Race, in which drag queens race to raise money for LGBTQ charities. As people look to align their personal values with the brands they by into, embracing a diverse audience can help win support.

Everlast has refreshed its 'Be First' campaign by highlighting a range of athletes from different backgrounds, including a transgender boxer. The brand is hoping that by celebrating underrepresented groups and their contributions to sports, it will meet demands for more inclusivity in ads and the media.

For the eighth series of MTV’s reality show Are You The One?, the drama-filled fun came with an important social message. By featuring an entirely sexually fluid cast, the network offered a nuanced portrayal of LGBTQ dating in 2019 and boosted media representation for this oft-sidelined group.

The commercialisation of Pride Month has resulted in many businesses being called out for ‘rainbow-washing’ their products and marketing solely to boost profits. Canvas8 spoke to three experts to discover how brands can better support the LGBTQ community and authentically promote inclusivity.