7-Eleven’s ‘lab store’ is a hybrid between convenience store and health food supermarket, with more tasteful decor and plenty of pricey, organic goods in stock. As attitudes towards healthy food changes in America, the chain is catering to new demands – though risks alienating existing fans of the brand.

Target is jumping on the wellness wagon with a health food range that boasts everything from avocado toast salads to beet hummus. Capitalizing on its position as one of America’s most trusted brands, Target is aiming to win the affections of health-conscious consumers.

Prepd sells beautiful, bamboo-covered lunch boxes for grown-ups. As takeout lunches become more common, the company promotes an easy alternative: tasty homemade meals. In conjunction with a smartphone app, Prepd helps office workers to create gorgeous, healthy lunches that are Insta-ready.

Over $160 billion worth of fresh produce is wasted annually in the US. Misfits Market sells aesthetically challenged fruit and veggies through direct-to-door subscription boxes. The brand gives customers access to fresh, cheap produce, encouraging conscious consumption and cutting out the middleman.