Having established itself in the US, The Athletic, an ad-free premium sports publication, has launched in the UK. It's hoping to appeal to die-hard football fans who are tired of online adverts and would be willing to pay a subscription fee for access to exclusive content.

The DoNotPay app automatically cancels subscriptions once the free trial period is over, saving both headaches and cash. Subscription services have been profiting from people’s tendency to forget to cancel trials, but as Gen Yers demand more transparency, it’s a model that won’t last for long.

With a plethora of digital services available to enjoy, people are spoilt for choice. Given this, how can digital platforms harness behavioural science to better promote loyalty? Canvas8 spoke to Milena Bursztyn, MBA candidate at the Chicago Booth School of Business, to find out.

Subscription boxes have seen success in industries ranging from fashion to cosmetics to food, enabling people to avoid a trip to the shops for everyday essentials and treats. With freshly cut bouquets sent to customers on a weekly basis, Freddie’s Flowers is embracing this model for floristry.