Luxury plus-size fashion is a rarity – just 0.1% of brands identify as such. But in a segment where the majority of shoppers feel underserved, it’s a lucrative market that high end brands are missing out on. 11 Honoré is an online size-inclusive luxury retailer hoping to shake up the industry.

Although the average US woman is now a size 16, only 0.1% of high-end brands identify as ‘plus-size’. Aiming to diversify the luxury fashion industry and tap into the growing demand for greater size-inclusivity in fashion, 11 Honoré is an online platform offering chic fashion styles in US sizes 10-20.

Inclusivity has become a buzzword in the fashion industry. But has inclusive sizing really gone mainstream, or is it still a niche undertaking offered only by a small number of forward-thinking designers? What moves are brands making to capitalise on shoppers’ desire for inclusivity?

The fashion world is acclimating to a ‘new normal’ as people push for greater inclusivity through the body positivity movement. Universal Standard is embracing these ideals by offering high-end basics in sizes 00-40, ensuring that women of all shapes can get clothes that look and feel just right.