Trans and non-binary people are not solely defined by their gender identity, yet media outlets rarely depict these individuals in everyday situations. Through the Gender Spectrum Collection, Broadly is using stock images to reflect these diverse communities and break harmful stereotypes.

Gucci is shaking up the perfume advertising industry with an ad for its unisex scent, featuring a gender-fluid cast. As people increasingly seek authentic representation in products and ads, traditionally binary advertising is being modernised to increase engagement among young consumers.

The Committee of Advertising Practice’s (CAP) momentous ban on ads that reinforce harmful gender stereotypes is now in effect. The new rules come amid demand from consumers who feel advertisers enforce negative ideas around gender.

Gen Zers are a tricky yet intriguing generation to grasp – they’re offline-shopping, eco-conscious, genre-defying, values-defending mavericks. As they grow into adolescence and adulthood, what do Gen Zers actually think is cool and how can brands appeal to this cohort’s unique mindset?